- identify branding + character
- Product promotions + specials
- content + campaign calendar
- Consumer call to actions
- Mailing list growth
- Media assets/database
MARKETING STRATEGY
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NOW BOOKING CLIENTS FOR
2025 AND BEYONd
- Email campaign calendar & scheduling
- Design & copy (graphics, layout building, button creation, link creation, etc.)
- Editing/proofing
- Audience/mailing list maintenance
- Update websites as needed (trade materials, tech info, upcoming events, new wines, hours, ticket links etc.)
- project Manager for website rebuild w/ contracted developer
- Google Business
- Yelp
- apple connect
- trip advisor
- Regional Associations
- Wine Commission
- Any additional
OVERALL DIGITAL MARKETING
EMAIL MARKETING
WEBSITE MANAGEMENT
PROFILE MANAGEMENT
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NOW BOOKING CLIENTS FOR
2025 AND BEYONd
- Tech sheets
- Shelf talkers
- Sales presentations
- Brand Guide
- Brand Overview/story
- Scores one-sheet
- BOTTLE SHOT MANAGEMENT
- Wine Club brochures
- Wine Club materials
- Generic brochures
- Postcards
- Tasting Room collateral
- Tasting Room menus
- Signage
COLLATERAL DESIGN
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- Create a master record of all scores & reviews published for the brand.
- build a tracking document for what has been submitted for the current year and beyond.
- Monitor submission schedules, directly through publications or via third party organizers
- Coordinate wine needs & shipping/delivery with the appropriate winery representative
- Record all new scores/reviews on a master record, and add to any additional places that are requested by the winery (internal docs, website, tech sheets, shelf talkers, etc.)
MEDIA SUBMISSIONS
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NOW BOOKING CLIENTS FOR
2025 AND BEYONd
- marketing mentorship
- revamp Personnel structure
- Personnel tasks, ownership, and deliverables
- Wine tech info organization + tools
- Wine Club structure & referral program
- Database building or organizing (Dropbox, Google Drive, Box, etc.)
INTERNAL
ORGANIZATION
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- identify photography needs
- Photographer relations/management
- Photography organization
- Photoshoot logistics
- organize photography assets
PHOTOSHOOT COORDINATION
